Public relations, often abbreviated as PR, is a critical component of any comprehensive marketing strategy. Yet, it remains shrouded in myths and misconceptions. In a fascinating podcast conversation, Olivia Clare and Lilian Sue shed light on the world of PR, debunking myths and revealing the true power of this strategic communication discipline.
Myth 1: Any Publicity Is Good Publicity
One of the most enduring myths about PR is the belief that any publicity, positive or negative, is good publicity. Lilian Sue, a public relations coach and copywriter, emphatically dispels this notion. She explains that this misguided belief assumes that any negative history or unsavoury content from the past will be overlooked once you engage in PR efforts. Unfortunately, that’s not the case for most entrepreneurs, especially those without a crisis communications team.
To prevent past mistakes or negative content from harming your reputation, Lilian advises conducting a thorough audit of your online presence. Delete or rectify anything that could be detrimental to your image, even minor things like old Facebook posts. In the age of “cancel culture,” it’s crucial to proactively manage your digital footprint.
Myth 2: PR Is Only for Big Businesses with Huge Budgets
Another prevalent myth surrounding PR is that it’s exclusive to big corporations with enormous budgets. Lilian firmly refutes this misconception, asserting that PR can benefit businesses of all sizes. The key lies in defining your story and goals. To harness the power of PR effectively, Lilian advises entrepreneurs to go beyond their product or service and delve into their journey as an entrepreneur. Share why you started, what motivates you, and the impact you aim to make. Knowing your story and goals is essential for building a successful PR campaign.
The Power of PR
So, what is PR’s real power, and how can it transform your business? PR is a strategic communications process that involves building relationships with the media to share your message and story with the general public. Unlike email marketing and social media, PR leverages established media platforms that have cultivated trustworthy, credible content. By appearing on these platforms, you gain credibility and third-party endorsements that are difficult to achieve on your own.
PR provides a shortcut to reaching a larger audience and obtaining high-quality, trustworthy content created by others, which can be used to reinforce your reputation and credibility. This approach to marketing offers a unique way to share your story, build relationships with the media, and position yourself in front of your target audience.
Tactical Tips for PR Success
If you’re considering incorporating PR into your marketing mix, here are some tactical tips:
In summary, Public Relations is a powerful tool for businesses of all sizes. By debunking common PR myths and leveraging tactical tips, you can enhance your marketing strategy and build stronger relationships with your target audience. Lilian Sue’s mission to educate and empower entrepreneurs through PR is an inspiring vision for the future of the industry.